Ross, Schenck Named Executive Advisors to Secretary General of World Evangelical Alliance

New York, NY – April 11, 2018

Larry Ross, president and founder of A. Larry Ross Communications, and the Rev. Rob Schenck, president of The Dietrich Bonhoeffer Institute, have been named executive advisors to Bishop Ephraim Tendero, Secretary General of the World Evangelical Alliance (WEA).

The WEA is a global association of national and regional Evangelical alliances united in mission and uniquely positioned as a representative voice to advance evangelical values, address concerns and advocate for the marginalized throughout the world.

Ross is expected to advise “Bishop Ef,” as he is known, on behind-the-scenes diplomacy with U.N. ambassadors and their governments, as well as public interaction and engagement with the media on global issues. Schenck, the president of a Washington-based organization and minister to top elected and appointed officials in all branches of the federal government, will provide special insights into the people and issues in Washington D.C.

“Larry is uniquely qualified to provide counsel for us on public-relations matters because of his many years as media representative for many Christian leaders and organizations, such as the Billy Graham Evangelistic Association and other international ministries,” said Tendero, who was named Secretary General in 2015. “As a minister to government officials and a champion of Christian values in Washington, Rob will be a trusted advisor as well. I personally feel very fortunate to be able to rely on their seasoned experience and expertise.”

A. Larry Ross Communications is a Dallas-based full-service public relations firm founded in 1994 to provide crossover media liaison at the intersection of faith and culture. In 2016, Ross served as Communications Director for Dr. Ben Carson and his presidential campaign.

Ross, whom Newsweek magazine headlined as “Point Man for God,” has more than 40 years of mainstream and Christian corporate, agency and non-profit experience influencing public opinion through strategic PR counsel to organizations and individuals. These include men and women on a mission for God or the common good, such as evangelist Billy Graham, for whom he served as personal media spokesperson for more than three decades; Dr. Rick Warren and Saddleback Church; Bishop T.D. Jakes; and many other national and international Christian leaders; and numerous theatrical film releases, such as “The Passion of The Christ.”

The Dietrich Bonhoeffer Institute is a non-profit dedicated to applying the theological and ethical insights of the World War II-era Protestant church leader, Third Reich-resister and moral philosopher to the social crises of our time.

Schenck is a senior fellow of The Centre for the Study of Law and Public Policy at Oxford, where he studies and reports on international religious freedom. He is also the past pastoral advisor to the office of the Ambasssor-at-Large for International Religious Freedom. Schenck is the subject of the Emmy-winning documentary, “The Armor of Light,” which examines Evangelicals and the gun culture, and the author of “Costly Grace,” due to be released by Harper Collins in June.

Former chair of The Evangelical Church Alliance, Schenck is also president of The National Clergy Council. As a sought-after cultural observer he is a frequent guest on national TV and radio shows regarding moral issues confronting our nation. He has met with two presidents, House and Senate leaders and Supreme Court justices.



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Over two billion Christians in the world today are represented by three world church bodies. The World Evangelical Alliance (WEA) is one of those, serving more than 600 million evangelicals. Launched in 1846 to unite evangelicals worldwide, the WEA continues to be a dynamic movement with 7 regional and 129 national Evangelical Alliances, and over 150 member organizations. WEA’s mission is to establish and strengthen regional and national Evangelical Alliances, who in turn enable their national Church to advance the Good News of Jesus Christ and effect personal and community transformation for the glory of God. For more info, e-mail or go to

Statement by Evangelical Leader on Dick’s Sporting Goods and Walmart Gun Sale Policies After Fox & Friends Interview Today

Leading evangelical spokesman, the Reverend Dr. Rob Schenck (pronounced “Shank”), a long-time Christian minister to top government officials in Washington, DC, and president of The Dietrich Bonhoeffer Institute, appeared on Fox News Fox & Friends today to commend decisions by retailers Dick’s Sporting Goods and Walmart for their change on gun sales.

Dick’s Sporting Goods will no longer sell high capacity, rapid-fire, semi-automatic rifles and Walmart has raised the purchase age for all guns to 21. Rev. Schenck, who holds an NRA life membership and votes on nominees to its board of directors, said today these actions are “morally courageous, highly ethical, and socially responsible decisions.”

He went on to say, “There is no need for these battle-field inspired weapons . . . they are the guns of choice for mass murderers and terrorists.”

Schenck adds to his televised comments, “I agree with the call by Dick’s CEO Edward Stack to outright ban assault style weapons. There are plenty of options for sports shooting and hunting. The AR15, AK47, Bushmaster, and other high-capacity, rapid-fire, semi-auto long guns are designed to hunt humans, not animals. They are fast becoming the weapons of choice for mass murderers and terrorists.

“In states like Arkansas, hunters understand this. For Duck hunting, you are limited to three rounds in your chamber. Add a fourth bullet when hunting a duck, and your gun will be confiscated, your hunting license will be revoked, you may even have to surrender your truck. Hunters understand that these restrictions are in their best interest.

“Why do we accept limitations on duck hunting, but not on human hunting? You can use three bullets to hunt ducks, but you can use an unlimited number of bullets to hunt humans. That’s supremely immoral.

“20 tiny tykes blown to pieces in Newtown, 49 people in Orlando with 50 grievously injured, 58 slaughtered and 850 wounded in Las Vegas, 26 dead in their church pews in Texas, 20 more injured, and 17 young people mowed down, 14 gravely wounded in Parkland—and that’s not all. What do these tragedies have in common?  Rapid-fire, high-capacity, M16-like battlefield-grade weapons.

“Stopping, slowing sales, increasing the age limit for purchase, can help reduce the chance of dangerous people getting these weapons. There’s a lot more to do, but the decisions of these private companies will go a long way toward a solution. This is the best of corporate behavior and Dick’s and Walmart deserve to be commended and rewarded with our business. There need to be more moral business leaders. Who will be the next to help us solve this monstrous problem?”

Rev. Rob Schenck, an ordained evangelical minister, is president of the Washington, DC-based Dietrich Bonhoeffer Institute and is the subject of the Emmy Award winning documentary, The Armor of Light, which examines American evangelicals and popular gun culture. He explains why he changed his mind on gun ownership and use in his upcoming memoir, “Costly Grace: An Evangelical Minister’s Rediscovery of Faith, Hope and Love, to be released by HarperCollins June 5 and available now on pre-sale.


Schenck Talks Bonhoeffer Podcast

Sponsored by The Dietrich Bonhoeffer Institute

Program Content Description

Many have heard of his name – Dietrich Bonhoeffer.  And many know he was a martyr under the Nazi regime during World War II.  Yet, what many do not know, is that he was a theologian, a professor, a humanitarian, an ethicist, a prolific writer, and his most dearest role, an Evangelical pastor who loved the church and called it to take the higher, yet more difficult road, during the most turbulent time in history.  We can glean from Bonhoeffer’s approach in examining and proposing solutions to the various crises, controversies, and conflicts that he encountered in his era – and that we encounter in our world today.  Join us on our journey of not only discovering Dietrich Bonhoeffer, but on continuing his work to restore integrity to a Christianity contaminated and disfigured by political cooptation and exploitation.

The Host

Rev. Dr. Rob Schenck

The Rev. Dr. Rob Schenck is an ordained Evangelical minister and president of the Dietrich Bonhoeffer Institute, located in Washington, DC.  A leader among American Evangelicals, Rev. Schenck served a 2-year term as chairman of the Evangelical Church Alliance, America’s oldest association of independent Evangelical clergy, and is now an advisor to the Office of the Secretary General of the World Evangelical Alliance.

Rev. Schenck holds a B.A. in Religion, M.A. in Christian Ministry, D.Min in Church and State, and is a senior fellow at the Centre for the Study of Law and Public Policy at Oxford.

Rev. Schenck serves on numerous boards and committees, including the National Advisory Board on Community Engagement in the State Courts.

Rev. Schenck lives in Washington, DC, with his wife, Cheryl, a psychotherapist in private practice.

Episode 1

Introducing Dietrich Bonhoeffer

In this premier episode of Schenck Talks Bonhoeffer, you will meet the courageous and fascinating Dietrich Bonhoeffer and learn how this one man, dedicated to Christ and to his fellow human beings, left an imprint that impacted his world and our world today.



10/2/17 – WASHINGTON, D.C. –October 2, 2017 (Washington, D.C.) Following the worst mass shooting in the history of the United States, President of the Dietrich Bonhoeffer Institute, Rev. Dr. Rob Schenck, is asking clergy to lead Americans in prayer and support for the victims, the wounded, and families of all those affected by the barbaric and senseless shooting of more than 450 people overnight in Las Vegas, Nevada.



The Lord is close to the brokenhearted
and saves those who are crushed in spirit.

Psalm 34:18


The Dietrich Bonhoeffer Institute is coming alongside Prayer Warriors Against Gun Violence asking Pastor’s, Ministry Leaders, and all Christians to join in prayer for survivors and friends and family of gun violence on Sunday, October 15th

PLEASE JOIN US as we lift up in prayer all those who have been impacted by gun violence in our nation. May we, as believers, show the love and compassion of Christ to the many individuals and families that live with the aftermath of gun violence – asking God to comfort them in their grief and to restore hope in their hearts.

The President of The Dietrich Bonhoeffer Institute, Rev. Dr. Rob Schenck, states:

“Survivor Sunday is a wonderful way for Christians to reach out with the love of the Great Physician to those devastated by gun violence. A bullet can take a life suddenly and frighteningly, but it can also leave survivors, loved ones, witnesses, and even whole communities deeply traumatized and in bondage to fear. Survivor Sunday telegraphs the critical message that Christians care about all the ways in which people suffer after a gun is used to harm someone. Survivor Sunday is a powerful, prayerful ministry of compassion.”

For more information go to