Competitive Intelligence

 

 

Our Competitive Intelligence, based on primary and secondary market research. We use information technology as well as traditional field and desk research. Following chart shows our range of tools to acquire information. Goal is to provide our clients the information about

 

1.

Markets

 

Competitors analysis

 

Distributors analysis

 

Market potential

 

Market positioning / Image and Branding

 

Workforce ability

 

2.

Products

 

Surveys on importance for specific end product properties

 

Price Evaluations

 

Surveys on price sensitivity and price threshold

 

Differentiation of earning efficient segments.

 

3.

Clients

 

Client satisfaction

 

Strength and weaknesses (external view)

 

Follow up studies and Delta analysis

 

 

 

 

Our market research contains answers to following questions:
1.
 Market benchmarks 2. Market segmentation

Market share

 Segments share
Market volume Segments volume
Market potential Segments potential
Market capacity Segments capacity
Market saturation Segments saturation
3. Act of purchase 4.

Customer profiling
Point of purchase

B2B, B2C, B2G

Date and time of purchase

Amount
Frequency of purchase Concentration
Purchase dependency and requirements Negotiating power
Handling after purchase Characteristics
Quality expectations Geographic segmentation
Expectations on packaging
 
Regional  distinctions
 
Requirement of explanation
 
5.

Purchase decision

 6. Sales and marketing intermediary

Motive to buy

Intermediaries’ activities
Intended purpose of purchase Requirement adaption
Persons involved in evaluation process Supply availability
Influence on process and stakeholders After sales services
Assessment criterias Service, Repairing and maintainance provision’s efficiency
Preliminary decisions Willingness and capability to provide information
Clients afford to gather information Intermediaries’s diserfications
7. Products’ Usage 8.

Service
 

Further processing
Warranty
  Duration of usage Consultation
  Indispensableness
Support, training etc.
  Outcome in case of blackout/ failure
Importance of service for the customers
  Substitution products    
  Restrictions of usage    
  Difficulties of usage    
  Imporance to the client    
 9.

Prices

  10.

Communications
  Price finding mechanism   Marketing instruments/methods
  Price differentiation   Benchmarks and indicators
  Price development   Reasons for benchmarking their indicators
  price sensitivity   Costs
  Price-performance ratio   Outcome of marketing instruments/methods